Project Details

Hampshire & Isle of Wight Wildlife Trust (HIWWT) are the only conservation charity committed to improving conditions for all wildlife in Hampshire and the Isle of Wight. 2010 marked the International Year of Biodiversity, so to show their support HIWWT ran a 'touch Cross-Media' campaign in order to:

Promote awareness of Biodiversity, encourage charitable donations via Dinner4Good (www.dinner4good.com) and learn more about their customers and grow their already extensive database of contacts.

The final stats were impressive. Following various iterations of just two emails and a PURL, HIWWT managed to achieve 15.25% PURL visits (which can be compared to the Click-Through Rate or 'CTR' in email marketing terms), with 5.58% response rates. Typically a static email marketing campaign for the Environmental sector will return a CTR of just 4.06%* (in comparison to the 15.25% achieved above).